twofour54
Igniting thriving
ecosystems of creativity
twofour54 stands at the centre of Abu Dhabi's ambition to develop a vibrant creative and media ecosystem. As a dedicated partner in this vision, we purpose-build creative communities to support the unique needs of creative industries. Our facilities are state-of-the-art, our services are comprehensive, and our community is highly collaborative. By providing an interconnected environment, we enable creativity and empower success. We see a destination as more than a physical space; it is a dynamic area where inspiration leads to innovation - a hub of creativity, an ecosystem of imagination.
Benefits of
Creative ecosystem
A thriving community within the media, entertainment, and creative industries, where professionals collaborate in a vibrant, dynamic environment.
Benefits of
World-Class infrastructure
State-of-the-art facilities, purpose-built to support media, entertainment, and creative industries.
Benefits of
Business-friendly environment
Dedicated services provide end-to-end assistance, simplifying the setup process and ensuring seamless business operations.
Benefits of
Strategic location
Situated at the crossroads of Europe, Asia, Africa, and less than an hour from Dubai - Abu Dhabi provides unparalleled access to global markets, making it a key international hub.
Benefits of
Quality of life
With a secure, modern lifestyle, Abu Dhabi is an attractive destination for top talent, offering a rich cultural scene and excellent work-life balance.
communities,
guiding success
Our leadership team is driven by a passion for innovation and a commitment to empowering creativity. With deep industry knowledge and hands-on guidance, they ensure that every partner has the resources and support needed to turn bold ideas into reality.
Board Member, Managing Director & Group CEO
With over 20 years of leadership experience, Humaid Matar Al Dhaheri has been pivotal in driving ADNEC Group’s growth across key sectors like Venues, Events, and Media. With a degree in Accountancy from the UAE University, he holds leadership and strategy insights from INSEAD, Ecole, and Deputy Chair of Abu Dhabi Media. His leadership and strategic vision has positioned ADNEC as a key player on the world stage, ensuring continued innovation and excellence.
Chief Executive Officer
With nearly 30 years of global experience in media and content creation, Mark Whitehead has served as CEO of leading networks. Known for his focus on innovation, he is a graduate of Durham University and has a master’s in International Management. Previously with BBC, Viacom, and CNN International, he has driven significant business growth and expanded international media footprints.
