Flying Reimagined

Corporate Production Services TVC

Etihad’s new global advertising campaign offers glimpses of their reimagined cabins, uniforms and aircrafts and is inspired by some of the most world’s most remarkable travel experiences.

Through this Etihad shares what drives them to reach higher, go further and simply transform the expectations of air travel.

Featuring Academy Award winning actress, Nicole Kidman embodies glamour, sophistication and elegance; qualities that their proud to bring to life in our reimagined travel experience. This made her the perfect choice to front their global advertising campaign.

The Client

Etihad Airways

Talent

Other Projects

Zaarie

The TVC looks to create greater awareness of hydroponics as a sustainable technique in agriculture and reaches out to local UAE farmers to showcase its benefits and at the same time offering them assistance to finance and execute a hydroponic solution.

World Future Energy Summit

Abu Dhabi based creative agency All About Brands approached twofour54 Film & TV Services to deliver video and sound post-production on the opening ceremony film for the World Future Energy Summit in January 2013 for their partner Masdar.

Woman in the UAE

UAE is ranked as a leader in gender equality in the region where women in the United Arab Emirates are playing an increasingly stronger role in business, military and government. This achievement comes from the fundamental belief that women and men are equal partners in society.

War Machine

War machine is an upcoming American comedy war film directed and written by David Michod , based on the non-fiction book The Operators by Michael Hastings.

UAE 40th National Day

On December 2, 2011 twofour54 Film & TV Services was responsible for host broadcaster feed of the UAE's 40th National Day

Top Gear

Top Gear is a popular BBC television programme from the UK about motoring. It has been running since 1978 and is the world’s most watched factual television show. Top Gear filmed a show right here in Abu Dhabi.

Today Show – 50/50

50/50‎ is a new show launching in October and takes random travelers around the world to spend 50 thousand dollars during 50 hours in a city while making a series of 50/50 choices of activities. Abu Dhabi has been the selected city to host the winners.

Tiger Zinda Hai

‘Tiger Zinda Hai’ is set in Iraq for its most crucial chapter, which focuses on the real-life hostage case of 46 Indian nurses.

The Buzzer

The Buzzer was an Arabic children's entertainment show commissioned by Al Jazeera Children's channel produced by Foundation TV, part of the Zodiak Media group.

The Brothers

The drama series is called "The Brothers" which is a Syrian Arab Gulf drama series with a Turkish flavour. It is composed of 100 episodes produced by Clacket Media FZ LLC, which is a Syrian Arab leading production company working through four offices all over the Arab World located in Cairo, Damascus, Abu Dhabi and Beirut.

The Bold and the Beautiful

The Bold and the Beautiful is about a family dynasty in the fashion industry. The characters are glamorous and cultured. Their dramas play out against a backdrop of luxury and adventure. They felt that the UAE would be a great place to portray these qualities. They shot portions of nine episodes in Abu Dhabi and Dubai, featuring some of its most stunning locations.

Star Wars: The Force Awakens

Star Wars: The Force Awakens filmed in Abu Dhabi, which is the first location for the seventh instalment of the global movie phenomenon, which is due to premiere in December 2015. Director J.J. Abrams and cast flew to Abu Dhabi in early May 2014, with the support of the Abu Dhabi Film Commission and twofour54 Film & TV Services.

Race 3

Race 3 is centred on a saga of a family that engages in criminal activities which lead to twists and turns throughout the movie. Race 3 is a high octane action thriller with fast cars and sleek action never seen before on the Indian screen, thanks to the work of Hollywood stunt director Tom Struthers.

Qasr Al Hosn

The Qasr al Hosn fort is steeped in historical and cultural significance, and embodies the spirit of Abu Dhabi. The Qasr al Hosn Festival was held from 28 February – 9 March and was a celebration of this iconic building and of centuries of rich Emirati culture and tradition.

Nida’s Show

The Nida Show is a talk show which discusses current affairs in the Arab world. It’s dedicated to acknowledge Arab Women and feature their contributions in the society.

UAE National Service TVC

As part of a bigger campaign, the UAE National Service Manifesto Ad was filmed at various military locations across the UAE, with the twofour54 Film & TV Services team being granted exclusive access to bases and other venues.

Masdar Awards Ceremony

To document such important events, Masdar entrusted twofour54 Film & TV Services to produce a corporate video showcasing the achievements of their staff including the awards ceremony for employee of the year in 2012.

Mansour

Mansour is an Animated show about an Emarati Boy. It been created to strengthen the heritage and culture of the regions next generation.

Kleenex

In February 2013, Kleenex produced their KSA 'Arabesque' TV commercial in Abu Dhabi in conjunction with Joy Films with Memac Ogilvy as the creative agency.

Iftah Ya Simsim

Iftah Ya Simsim is a one of the most popular children television series in the Middle East and is the Arabic version of Sesame Street. It was launched originally in the Middle East in 1979 and has been re-produced again after 25 years. The show focuses on Arab children and specifically the children of the Gulf region. It will be airing in many regional stations: Abu Dhabi TV, Al Emarat, Sama Dubai, space toon channel and Sharjah TV.

Houwa

The show is presented by two male anchors and a female presenter, the show is dissected into different segments that are beneficiary for men.

Home Grown

The Middle East Theatre Academy (META), designed to introduce and nurture the region’s youth in the art of theatre, stage performance and related education, has partnered with twofour54, the region’s leading media hub, to produce an in-depth documentary about the ‘Home Grown’ project currently underway in Sharjah with The Kevin Spacey Foundation (KSF).

Hamdan International Photography Award

For the second consecutive year, we were appointed to provide full event coverage for the Hamdan International Photography Awards (HIPA) ceremony, which this time round involved a breathtaking performance from world-renowned acrobats, Cirque du Soleil.

Harat Al Shaikh

"Haret Al Sheikh is a drama about the late Ottoman era, in Old Jeddah where two young men arise. While one fights for the truth, the other will fight it with all his might. This show represents the eternal conflict between good and evil, the habits of the people of Jeddah at that time and their lifestyle.

Hammam Shami

Hammam Shami is a Syrian drama series produced entirely at twofour54 Film & TV Services studios in Abu Dhabi. The drama has won "Best Studio Set of the Year" at the Broadcast Pro Awards 2013.

GT Academy

GT Academy has evolved as the world’s largest driving talent search in which the fastest Sony PlayStation’s GT players are put in a real life race camp for the opportunity of becoming professional motor racers. From 6 million entrants in GT Academy to-date, only 21 have won the competition, three of which raced for Nissan at the 24 Hours of Le Mans in the top Prototype 1 class.

GrandMother’s Farm 2

Grandmother's Farm -2 is a Emarati Horror Movie, created after the huge success of the Part.1 in the Gulf Cinemas. The Ahmad Zain-directed film followed a group of friends who spend a weekend at their friend’s farmhouse, only to come face to face with a mysterious unwelcome guest who’s determined to turn their peaceful evening into total chaos.

Fast & Furious 7

Major Hollywood production Fast and Furious 7 filmed some of its scenes in Abu Dhabi, the movie is the latest highly-anticipated installment of the action-thriller series, which is one of the highest-grossing movie franchises of all time. The film was written by Chris Morgan and directed by James Wan. It stars Vin Diesel, Paul Walker, Dwayne Johnson, Michelle Rodriguez, Jordana Brewster, and Lucas Black.

All-Time Greats

All-Time Greats, a new campaign by Emirates Airlines brings together Emirates’ newest Global Ambassador Cristiano Ronaldo and the football legend and fellow Global Ambassador Pele.

Dreamboat

The series, about a cruise ship that travels to places around the world, debuted in 1981 and became one of the most-watched television shows in Germany.

Dolphin Energy Doha Dash

Fast Track Agency Middle East was commissioned by Dolphin Energy to deliver a running simulation as part of Qatar’s National Sports Day on 12 February 2013.

Dishoom

Dishoom is action- adventure Film directed by Rohit Dhawan starting John Abraham, Varun Dhawan and Jacqueline Fernandez. Dishoom is set to premiere in July 2016

Deliver us from Evil

Attracted by the Emirate’s diverse landscapes, its infrastructure for filmmakers and the Abu Dhabi Film Commission’s incentive scheme, award-winning director Scott Derrickson shot on location in Liwa Oasis and at twofour54 Film & TV Services’ studios in July 2013.

Charisma Group

Next to the importance of the GCC market, it was the shared vision of cultural relevance and original content, along with their infrastructure and production facilities that made Charisma Group choose twofour54 Abu Dhabi as its GCC headquarter among the many options that were available in the region.

Behind our National Team

This project was a TV promo by Abu Dhabi TV which aired from 3 January 2013 to generate emotion and public support of the UAE National football team in the lead up to the 21st Gulf Cup of Nations in Bahrain.

Bedrag

From Jutland to Abu Dhabi, Follow the money known as “Bedrag” is a new crime thriller danish series set in the world of economic crime. It is the story of speculators, swindlers and corporate princes and the crimes the commit in the pursuit of wealth.

Bang Bang

Bang Bang is an upcoming Hindi action thriller film directed by Siddharth Raj Anand. The film features Hrithik Roshan and Katrina Kaif in lead roles. Bang Bang is being produced by Fox Star Studios. It is a remake of the Tom Cruise-Cameron Diaz film Knight and Day.

Baby

‘Baby’ has a stellar star cast including Akshay Kumar, Anupam Kher, Danny Denzongpa and Taapsee Pannu. The film premiered on January 23, 2015 and was produced by leading Indian production house, Friday Filmworks, which is responsible for hit movies such as ‘A Wednesday’, ‘Special 26’ and ‘The Royal Bengal Tiger.’

Al Madar TV

When Iraqi TV Network Al Madar TV was looking to establish their new channel they turned to twofour54 Abu Dhabi. Today, with the support of twofour54 Film & TV Services, Al Madar broadcasts 24 hours a day to an audience that has dramatically grown, and is still continuing to do so.

ADNOC Corporate Film

One of the world's leading oil companies, Abu Dhabi National Oil Company, entrusted us to deliver their 15-minute corporate film that covered all 12 of the subsidiaries under the ADNOC Group

Abu Dhabi Pharmacy Conference

The 1st Abu Dhabi Pharmacy Conference (ADPhaC), a unique conference bringing together some of the most recognized names in healthcare & pharmacy practice, providing the opportunity to advance practices, gain new knowledge, develop new ideas for organizations as well networking with peers and experts in the field.

Abu Dhabi Film Festival 2012

“Celebrate Film” was the theme for the 6th Abu Dhabi Film Festival (ADFF).

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