Bidaya Media is a leading production company in the Middle East and North African region dedicated to developing original content for children of all ages. Bidaya aims to inspire children by stimulating their imaginations with content that nurtures intelligent, creative thinking and promotes social values of empathy, tolerance and friendship in a culturally diverse modern world. As well as the company’s main, original IP ‘Mansour,’ Bidaya is also well-known for developing and producing ‘Iftah Ya Simsim’, a much loved Arabic version of Sesame Street, the critically acclaimed educational and entertaining early childhood TV show.