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Boss Bunny will become the US gaming and entertainment company’s Middle Eastern publishing arm.

Boss Bunny Games, the Abu Dhabi-based mobile games developer and twofour54 partner, is set to become the Middle Eastern publishing arm of Waysun Inc. a U.S.-based gaming and entertainment company, after Waysun purchased a majority, less than two years after the start-up was launched. This transaction will allow Boss Bunny Games to leverage Waysun’s experience, expertise, and capital to increase efficiencies and accelerate the company’s growth as Waysun’s publisher in the Middle East, North Africa and Turkey (MENAT).

Waysun Inc. is a full-service gaming and entertainment company for original and licensed content distributed across mobile, PC and TV platforms in global markets. The gaming and entertainment company’s portfolio of games emphasize simplicity, while being dynamic and challenging. Waysun’s U.S. headquarters are located in Orlando, Florida, with offices in other markets across the globe, including China and the UK. The acquisition of a majority interest in Boss Bunny Games sees Waysun expand into MENAT for the first time, as part of its strategy to become a global industry leader.

“The acquisition is a powerful boost to the gaming sector in the region, as it will enable us to capitalize on the advanced and integrated business systems of Waysun in the MENAT region and beyond,” said Aziza Alahmadi, Co-Founder and CEO of Boss Bunny Games. “Together, we will develop new games for our customers, seize investment opportunities that add fresh value to our company, and contribute to a sustainable regional economy.”

Ms. Alahmadi added; “Waysun and Boss Bunny Games share a vision that focuses on local MENAT talent acquisition and development. We will work together to invest in and grow the local talent base by launching a mobile games accelerator, which will boost mobile game publishing in the MENAT region and solidify Boss Bunny Games’ position as a regional leader.”

Boss Bunny Games is a mobile games developer and publisher with headquarters in Abu Dhabi, and a business office in Dubai. The company was established in early 2020 with twofour54 Abu Dhabi, the media, entertainment and gaming hub, and was supported by the Government’s AD Gaming initiative under which Abu Dhabi is being transformed into a global gaming hub.

“MENAT has become a vital market in the global gaming industry and this investment in Boss Bunny Games is an integral part of our global expansion plans,” said Aly Yip, CEO of Waysun Inc. “We are delighted to have found such an exceptional partner that produces fun and engaging games through a diverse and talented team. We share ambitions to pioneer the regional gaming industry for the long term, and look forward to a successful and prosperous partnership.”

“This investment by U.S.-based Waysun in Boss Bunny Games perfectly demonstrates that the international gaming market is recognizing the tremendous growth potential for gaming companies in Abu Dhabi,” said James Hartt, Director of Strategic Initiatives and Business Development at AD Gaming. “It also highlights the successes of the AD Gaming initiative. With the right support, infrastructure and talent gaming companies will grow faster in Abu Dhabi.”

Mr. Hartt added; “The global industry is fast-approaching a total revenue of $300 billion, and the Middle East is seeing the fastest growth. Driven by value-creating companies like Boss Bunny Games, Abu Dhabi is well and truly the place to be for any company in the gaming sector”.

Boss Bunny Games has been working towards establishing itself as the main mobile games developer and publisher in the region, and has a well-developed strategy and long-term vision of the gaming sector.

The company publishes and supports games from global indie groups and solo studios with a sharp focus on local talent. It has recently signed a partnership agreement with the Emirati Lammtara Studio to develop mobile games inspired by their popular cartoon series “Freej”. Waysun’s global industry experience will accelerate further growth and development in the MENAT and GCC markets.

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