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The award was announced on 26 March at a ceremony held in the Opera House, Misr University for Science and Technology in 6^th of October City, in the presence of Dr. Gaber Asfour, Egyptian Minister of Culture, on behalf of the Prime Minister of Egypt, Ibrahim Mahlab. HE Dr. Maitha Al Shamsi, UAE Minister, was also in attendance, along with many Egyptian and Emirati media personalities.

Dr. Mustafa Salama, Secretary General of the Arab Producers Union, said: “The Union’s role is to nurture the Arab world’s media industry. We have awarded twofour54 this honour in appreciation of their great effort in serving the Arab and Egyptian media industries. twofour54 has helped to progress the media sector by providing a unique industry ecosystem and an example to the Arab region. twofour54 also supports many industry-building events and festivals, including the Abu Dhabi Film Festival, Abu Dhabi Media Summit and Abu Dhabi Film Commission, among many other events and initiatives.

Dr Mustafa added: “We appreciate the significant role of the UAE media institutions in portraying the Egyptian situation with credibility. This reflects the strong nature of the relationship between the two countries as fellow Arab nations who work together to support evolving the industry locally, regionally and internationally”.

On receiving this honour on behalf of twofour54, CEO HE Noura Al Kaabi thanked the Arab Producers Union. She said: “We are proud to receive this award from this prestigious Arab institution. This honour reflects the importance of cooperation and joint Arab action within the media sector to progress the industry against a backdrop of globalisation and digitalisation.”

HE Noura Al Kaabi added: “This award recognises twofour54’s efforts to build a strong media industry in the region, to promote Arabic content and to develop young Arab talents interested in a career in the media.”

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