press releases

twofour54, the commercial arm of the Media Zone Authority – Abu Dhabi has partnered with Lamsa, the leading Arabic “Edu-tainment” platform for children. As part of the long term strategic partnership, Lamsa will relocate all management and content activities from their offices in KSA, Jordan and Lebanon to the media and entertainment hub in Abu Dhabi.

Lamsa is a digital platform for delivering children educational Arabic content through interactive and entertaining experiences on smartphones and tablets.

Commenting on the partnership, Noura Al Kaabi, Chief Executive Officer of twofour54, said: “At twofour54 we have developed and supported young talent and creativity as part of our DNA. Lamsa’s unique interactive platform for learning and entertainment chimes with our own objectives of creating a vibrant e-learning hub in Abu Dhabi and we look forward to welcoming the company to our campus.”

Lamsa aims to make learning a fun, engaging, and exciting activity introducing children to basic numbers, alphabet, colours, animals, and more, as well as covering early learning techniques such as developing the passion to read and igniting children’s logic and curiosity.

Badr Ward, Chief Executive Officer of Lamsa, said: “We are delighted to move our head office to twoFour54 and we see it as the ideal location to build our business in both the UAE and regionally. Lamsa was created and tailored to the specific needs of Arabic speaking children while maintaining international quality and standards.

“As part of our commitment towards nurturing creativity and talent across the MENA region, we are keen to tap into twofour54’s extensive resources and initiatives.”

Launched in 2013, Lamsa won Arabic e-content Award at the United Nation’s World Summit Awards and was selected and featured by Apple as one of the “Best New Apps & Games” on their app store for children.

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