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twofour54 tadreeb, the region’s premier media skills training academy, has diversified its portfolio further through an alliance with L’institut National de L’audiovisuel (INA), the world leader in archiving, digitisation, and specialist professional training.

Media professionals working throughout the Middle East will now have access to a range of world class training solutions including archiving and media management consultancy services. These courses add value to organizations that need to effectively preserve their audio visual history. Media companies can now address with confidence one of the key challenges that they face, the management of their digital content; ensuring it is available on the right device, at the right place, time and in the right format.

“The alliance with INA is another boost for twofour54 tadreeb,” commented Tony Orsten, CEO twofour54. “As one of the world’s most respected authorities in audiovisual and digital archiving, the addition of these courses strengthens further our considerable portfolio of media training and related courses, which are available to sound and image professionals across the Middle East and North Africa region.”

David Hivet, Business Development Director, INA added: “The media industry across the MENA region is rapidly developing, and through this strategic partnership with twofour54 tadreeb we look forward to serving the interests of the industry and improving the skills of its professionals. We are confident that both INA and twofour54 tadreeb share the same vision and we are committed to working with the academy to provide quality training programmes and consultancy services to media professionals across the region.”

twofour54 tadreeb offers a comprehensive range of professional training programmes designed to equip delegates with the specific industry skills required for best practice in their given media sector.

twofour54 tadreeb provides international standard, bi-lingual training courses across a wide range of media disciplines including Television; Broadcast Technology; Journalism; Digital Media; Radio; Media Business and Production.

The academy currently offers over 200 bi-lingual courses, all of which are outcome driven, practically-focused and of an international standard. Plans are also in place to extend this offering to include Animation, Web Application and Design, Games Development and Media Business courses as new training providers are identified.

Programmes are designed to add value, so that on completion, media professionals will immediately see improvements in their performance, which will ultimately have a positive impact on their company’s business. In addition to a wide range of courses, the training academy also offers clients a bespoke consultancy service which focuses on assessing an organization’s needs around archiving and multimedia requirements and delivering tailor-made solutions to assist them in achieving their business goals.

“Since opening our doors in early 2009 we have hosted over 60 courses for approaching 1,000 delegates and we are very pleased to be able to extend our English, Arabic and French course offering to media professionals across Middle East and North Africa” added Tony Orsten, CEO twofour54.

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