twofour54
Igniting thriving
ecosystems of creativity
twofour54 stands at the centre of Abu Dhabi's ambition to develop a vibrant creative and media ecosystem. As a dedicated partner in this vision, we purpose-build creative communities to support the unique needs of creative industries. Our facilities are state-of-the-art, our services are comprehensive, and our community is highly collaborative. By providing an interconnected environment, we enable creativity and empower success. We see a destination as more than a physical space; it is a dynamic area where inspiration leads to innovation - a hub of creativity, an ecosystem of imagination.
Benefits of
Creative ecosystem
A thriving community within the media, entertainment, and creative industries, where professionals collaborate in a vibrant, dynamic environment.
Benefits of
World-Class infrastructure
State-of-the-art facilities, purpose-built to support media, entertainment, and creative industries.
Benefits of
Business-friendly environment
Dedicated services provide end-to-end assistance, simplifying the setup process and ensuring seamless business operations.
Benefits of
Strategic location
Situated at the crossroads of Europe, Asia, Africa, and less than an hour from Dubai - Abu Dhabi provides unparalleled access to global markets, making it a key international hub.
Benefits of
Quality of life
With a secure, modern lifestyle, Abu Dhabi is an attractive destination for top talent, offering a rich cultural scene and excellent work-life balance.
communities,
guiding success
Our leadership team is driven by a passion for innovation and a commitment to empowering creativity. With deep industry knowledge and hands-on guidance, they ensure that every partner has the resources and support needed to turn bold ideas into reality.
Board Member, Managing Director & Group CEO
Humaid Matar Al Dhaheri has contributed to strengthening ADNEC Group’s business position in the business and leisure tourism sectors locally and internationally, becoming a key enabler in supporting Abu Dhabi’s economy, alongside enhancing the group’s businesses and innovative competitiveness across seven clusters: Venues, Events, Hotels, Food & Beverage, Services, Tourism and Media. With more than 22 years of extensive combined experience in both government and private sectors, he is a board member of ADNEC Group, Eltizam Group, Chairman of ExCeL London, and Deputy Chair of Abu Dhabi Media. Humaid holds a Master’s degree in Strategy and National Security Studies from the National Defence College in Abu Dhabi, a Master’s degree in International Accounting and Financial Management from the University of Glasgow in the UK, and a Bachelor’s degree in Accounting from the United Arab Emirates University.
Chief Executive Officer
Mark Whitehead, Chief Executive Officer of twofour54, is a seasoned international media leader who possesses a wealth of knowledge, vigorous business acumen and a vast experience in the media and entertainment industry. With almost 30 years of international experience in productions, media, and content creation, Mark is responsible for leading twofour54 through a new chapter of growth and development. Mark will help empower Yas Creative Hub to become the centre of the region’s creative industry, while also leading the delivery of major future infrastructure projects, including phase II of Yas Creative Hub and expansions of twofour54’s studio facilities. In addition, Mark is focused on the strategic direction and operations of twofour54, including its community offering at Yas Creative Hub, and twofour54’s production facilities and backlot. Prior to joining twofour54, Mark was the President and Managing Director of Viacom International Media Networks (VIMN), Asia Pacific, where he achieved substantial business growth. Among other senior roles, Mark was also the Senior Vice President and General Manager of BBC Worldwide Southeast Asia, where he led the organization to several years of growth and expanded its footprint with multiple channel launches. He also previously held key roles at Discovery Networks Asia and CNN International.
