IPSOS
A research leader to understand the world.
We are an independent company and we are proud of this activity that we have been practicing for more than thirty years. Our ambition is to make survey-based research and to understand contemporary society and economy, and to make Ipsos a strategic partner for those who wish to better understand the world and play an active part in it, with lasting success.
We explore market potential and market trends. We test products and advertising. We study audiences and their perceptions of various media. We measure public opinion trends around the globe.
Our specializations are served by six global brands recognized in all major markets:
- Ipsos ASI - The Advertising Research Specialists
- Ipsos Marketing - The Innovation and Brand Research Specialists
- Ipsos MediaCT - The Media, Content and Technology Research Specialists
- Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists
- Ipsos Loyalty - The Customer and Employee Research Specialists
- Ipsos Global Operations - The Data Collection and Delivery Specialists
