The future of Middle East media

Dubai played host to a convention that displayed the very best of digital media practice and technology.

CABSAT, the Middle East’s largest digital media exhibition, further cemented the UAE’s reputation as the communications hub of the region with the biggest ever convention in the show’s history.

More than 750 companies from over 55 countries, including 14 national pavilions, were in Dubai to showcase products at the cutting edge of the broadcasting, digital media and satellite industries.

As one of the key sponsors of the massive event, twofour54 displayed its signature products and services it provides at its Abu Dhabi facilities.

It’s vital that training takes place and that’s why the BBC and twofour54 are training together to deliver cutting-edge, multi-platform training in this territory

Visitors to the twofour54 stands were able to check out the capabilities of the powerful baselight colour correction system, which grades pictures across all broadcast platforms.

One of the many leading industry professionals in attendance, Ian Lowe of Dolby, explained: “Available now to Emirati talent is the ability to work with the best quality products that are being used on Hollywood movies, in many of the grading communities in London, Los Angeles, New York and Paris. This is all available here in Abu Dhabi with twofour54.”

twofour54 demonstrated that the company is more than a pioneering production house. Their commitment to training the next generation of Emirati talent in the media industry was encapsulated through the hosting of several workshops in partnership with the BBC.

These educational sessions were an opportunity for Emiratis and others from the region to get access to international standard training from one of the most famous and respected names in global broadcasting.

Andy Wilson, head of the BBC Academy Centre of Technology, said: “It’s vital that training takes place and that’s why the BBC and twofour54 are training together to deliver cutting-edge, multi-platform training in this territory.”

With the media and broadcasting industry in the region predicted to be worth $2billion annually in 2015, the importance of such work grows with every passing year and CABSAT convention.

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